KRISTA LYNN DARRELL

IN A NUTSHELL
Monotony is my kryptonite.
I take a human-centered, empathetic approach to solving problems.
I am an excellent cross-functional communicator. Everyone leaves a conversation with me understanding where we are any next steps.
I thrive in fast-paced environments where creative thinking, collaboration, and professional development are encouraged.
WORK EXPERIENCE
July 2019 - June 2023
Vice President, Operations | Incite Automation | Baltimore, MD
I was an equity owner of the company and responsible for day-to-day operations, maintaining our workplace culture, and ensuring employee retention/growth.
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Achieved an average profit margin of 29.25% during the first 5 years in business.
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Lead a team of 14 with professional experience spanning 0 to 20+ years.
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Evaluate existing processes for opportunities to minimize errors and maximize our consultants’ billable hours.
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Consult clients on best practices related to their cloud-based technology systems.
November 2018 - July 2019
Director of Marketing | Mind Over Machines | Owings Mills, MD
I worked with the CEO, COO, and SVP of Sales & Marketing to create and report on all marketing activities.
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Developed and reported against the annual marketing plan.
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Programmed company conferences and other major events.
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Created marketing materials to support a Sales team of 5 with business development.
October 2016 – November 2018
Techno Functional Consultant | Mind Over Machines | Owings Mills, MD
I consulted clients in various industries on best practices for building their low-code technology solutions, mainly within Microsoft's Power Platform.
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Created estimates for projects, which I was then held accountable to.
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Configured Dynamics 365 platforms for clients based on identified requirements.
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Lead project meetings and trainings for Dynamics 365 platforms I configured.
June 2009 - September 2016
Director of Marketing & Communications | Founders Financial, Inc. | Towson, MD
I worked with the CEO, President, Chief Compliance Officer, and third-party resources to manage all marketing, servant leadership development, and technology programs/projects.
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Increased active candidates in the recruiting pipeline from 10 to 35, monthly average.
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Orchestrated a week-long conference attended by 175+ people, annually.
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Transitioned the CEO’s leadership development platform to be paperless and created processes that decreased meeting preparation time by over 15 hours per month.
SKILLS
CRM
Marketing Automation
Reporting
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Automation
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Business Operations
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HR/Management
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Accounting
Microsoft Dynamics 365 (Sales, Field Service, and Project Operations)
Microsoft Dynamics for Marketing, HubSpot, Act-On, Keap
Power BI
Power Automate, Zapier
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Outlook, Gmail, Word, Excel, PowerPoint, InDesign, Google Sheets, Google Docs, SharePoint, Teams, Zoom, SharePoint, DropBox
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Performance Reviews, Leadership Development, Professional Development, Compensation Reviews, Interviewing
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Microsoft Business Central, QuickBooks Online